July 2, 2022
Matthew Kirkland

Content Writing Services Canada – What your business needs to know about finding a content writer

Are you looking for quality content writing services but don’t know where to start? Don’t worry; you’re not alone! With so many options available, it can be tough to determine which service is right for you.

That’s why we’ve put together this guide – to help make the process easier. So, whether you’re looking for website content, blog posts, or even some basic marketing materials, read on for our tips on finding the perfect content writing service for your needs.

Before we delve into this article, you should know that Nerds On Site provides search engine optimized (SEO) content writing services written by Canadian writers. So if you’re looking for a content writer that can provide well-written content that will rank, book a consultation today.

This comprehensive guide is going to cover the following topics; if you want to skip ahead, click on one of the following links:

The benefits of working with a content writing service

There are many benefits to working with a content writing service. First, you can save yourself a lot of time. Trying to create fresh, original content regularly can be a real challenge, and it’s one that many businesses don’t have the resources to handle internally. With a content writing service, you can outsource this task and free your team to focus on more important things.

Second, a content writing service can help ensure that your website always has fresh, relevant content. This is essential for attracting and keeping visitors and can also be a major SEO booster. Google loves fresh content, so having a steady stream of new articles, blog posts, and other pieces can do wonders for your search engine ranking.

Finally, working with a content writing service can help you save money in the long run. Yes, you’ll need to invest in quality content upfront. But ultimately, this will be much cheaper than paying someone internally who may not be versed in content creation – or worse, having no content at all.

Working with a content writing service is worth considering if you’re looking for a way to improve your website and attract more visitors. You can reap all of these benefits with the right partner.

What’s the difference between digital marketing agencies and content writers?

A saying goes, “If you want something done right, you have to do it yourself.” And while that may be true for some things, it’s often best to leave it to the professionals when it comes to marketing.

That’s where digital marketing agencies and content writers come in. Both offer essential services to help businesses reach their target audiences, but each has unique strengths.

Digital marketing agencies are typically made up of a team of experts who are well-versed in all things marketing. They understand the latest trends and technologies and know how to use them to achieve results. In addition, they often have access to a network of people and resources that can help get your message out there.

Content writers, on the other hand, tend to be more focused on the written word. They’re experts at crafting compelling copy that engages and informs your audience. And while they may not have the same breadth of knowledge as a digital marketing agency, they can often provide a more personal touch that can be invaluable in building relationships with your customers.

So, which one is right for you? It depends on your needs. A digital marketing agency is probably your best bet if you’re looking for someone to help you create a comprehensive marketing strategy. But a content writer is an excellent option if you need help creating high-quality content that engages and converts your audience.

What to look for in a content writing service

Now that we’ve covered the basics let’s look at what you should be looking for in a content writing service. Here are a few key factors to keep in mind:

Quality

This is the most crucial factor to consider. The whole point of working with a content writing service is to get high-quality, well-written content. So before you commit to any one service, take the time to read some samples. This will give you a good idea of your expected quality level.

If possible, try to find samples similar to the type of content you’re looking for. For example, if you need website content, look for pieces of website copy. This will give you the best idea of what to expect.

Also, don’t be afraid to ask around. If you know any other businesses that have used a content writing service, see if they have any recommendations.

Experience

Another essential factor to consider is experience. It’s always a good idea to work with a content writing service that has some experience in your industry. This way, you can ensure they understand your target audience and what type of content will resonate with them.

Of course, not all industries are created equal. If you’re in a more technical field, you may need to look for a content writing service that specializes in writing for your industry. On the other hand, if you’re in a more general field, you’ll likely have more options to choose from.

Topic Expertise

In addition to experience, it’s essential to consider a content writing service’s topic expertise. After all, you want to ensure they’re well-versed in the specific topics you need content for.

The best way to gauge a content writing service’s topic expertise is to look at their portfolio. This will give you a good idea of the topics they’re comfortable writing about.

You can also ask them about their experience with a specific topic. This is a great way to get a more detailed answer and get a feel for their level of expertise.

Rates

Finally, you’ll also need to consider the content writing service’s rates. Of course, you’ll want to find an affordable service. But at the same time, you don’t want to sacrifice quality for the price.

The best way to find a content writing service that’s both affordable and high-quality is to get quotes from multiple services. This will allow you to compare rates and determine the most cost-effective options.

Keep in mind that rates can vary depending on the type of content you need, as well as the length and complexity of the project. So be sure to get a quote that’s specific to your needs.

The top questions to consider when choosing a content writing company

What type of content are you looking for?

Are you looking for blog posts, marketing copy, or website copy?

Content creation is a vast field and falls into the even more extensive area of digital marketing. When considering which content writing company to choose, you first need to establish what kind of content you’re looking for.

Are you looking for someone to write blog posts around a specific topic? Perhaps you need help with your website’s copy or are starting a new marketing campaign and need some collateral? Regardless of the type of content, you’re looking for; it’s crucial to ensure that the company you’re thinking of working with can provide the services you need.

What is the purpose of the content?

Is it to sell a service or product? Is it to build authority in your industry?

Are you looking to sell a product or service with your content? Are you an eCommerce store trying to increase conversion rates? Or are you a B2B company looking to build thought-leadership in your industry?

The answer to this question will help you determine what kind of content will be most effective and, as a result, what type of content writing company would be the best fit.

For example, if you’re looking to sell a product, you’ll need content focused on conversion; this will differ from the type of content required if your goal is to build authority.

Knowing the purpose of the content, you’re commissioning will help ensure that you get the right type of content from the right company.

What is your target audience?

Who are you trying to reach with your content?

This question is linked to the previous one in that it will help determine the type of content you need. If you’re not sure who your target audience is, that’s ok – a good content marketing company will be able to help you with this. But it’s still worth thinking about before you make your decision.

Are you targeting small businesses? Working professionals? Stay-at-home moms? Once you know who you’re targeting, you can start thinking about the content that will resonate with them.

If you’re targeting working professionals, for example, you’ll need content that is informative and to the point; if you’re targeting stay-at-home moms, on the other hand, you’ll need content that is more relatable and personal.

What is your brand voice?

Do you want your content to be serious or funny? Professional or casual?

Your brand voice is how your company communicates with the world. You need to consider the tone and personality of your content before working with a content marketing company.

Do you want your content to be serious and professional? Or do you want it to be more light-hearted and casual? Perhaps you want a mix of both?

Your brand voice will help you determine the type of content marketing company you want to work with. If you’re looking for serious, professional content, you’ll need to find a company that specializes in that; if you’re looking for something more light-hearted, on the other hand, you’ll need to find a company that is comfortable with that tone.

What is your budget?

How much are you willing to spend on content?

Budget will always determine the quality of content you can get and the frequency you receive. Content writing isn’t as easy as getting someone to put down 1,000 words with your company name, there is a lot to consider, and you’ll need to understand some of the industry details to decide how to spend that budget.

While you may have a finite budget you want to spend when paying for content writing services, before you decide which provider you’re going to choose, you need to define what your goals are and what you’re hoping the content you’re paying for will achieve.

Using ContentFly’s matric in How Much Do Content Writers Charge? Writers come in 5 separate tiers;

First-tier freelance writers: Very talented writers capable of producing world-class content for major brands. Content will be well researched, well written, and optimized to rank for specific search terms and keywords. The average rate would be $6,000 per 4,000 words ($1.50/word).

Second-tier freelance writers are also very talented and capable of producing high-quality content that ranks but has not yet broken into the major-brands market. $2,000 for 4,000 words ($0.50/word).

Third-tier freelance writers may be very talented writers capable of producing good content but may not have the knowledge or skills to create SEO-optimized copy. $1,200 for 4,000 words ($0.30/word).

The fourth-tier freelance content writer is typically mass-production shops that likely use AI-writing tools to complete articles quickly. Unlikely to be well researched, written, or optimized. $400 for 4,000 words ($0.10/word).

Finally, the fifth tier would include non-native writers that may be unable to provide high-quality content. Poor quality content can dramatically affect your website’s ranking and your ability to convert customers. Use this tier with caution. $280 for 4,000 words ($.07/word).

Knowing how much you’re willing to spend on content will help you find the right company for your needs.

What is your timeline?

Do you need the content right away? Or do you have a little bit of flexibility?

This is another crucial question to consider, as it will help you find a company that can meet your timeline.

Some companies can turn around content quickly, while others may take a bit longer. If you need the content immediately, you’ll need to find a company that can accommodate your timeline.

On the other hand, if you have a little bit of flexibility, you may be able to find a company that can give you a better rate.

Does it need to rank in Google?

Are you planning on driving more traffic to your website?

Search Engine Optimization, typically known as SEO, is the art of understanding how to create online content with a higher chance of being visible on search engines for particular search terms.

If you’re looking for your content to rank, gain backlinks, and grow your website’s authority, you don’t just need a writer; you need a content writer with SEO knowledge who can create SEO articles and content.

The importance of SEO in content writing

Search Engine Optimized content writing isn’t a skill a writer would naturally have. Writing for humans and machines is not interchangeable and requires hundreds, if not thousands, of hours of testing and research until the writer can consistently provide results.

When searching for expert writers, the biggest question outside of budget is can they provide the services that you need. If your content needs to include being visible on a search engine, then you need to be very particular about the service you choose.

Spotting the difference between a writer and one that can produce SEO-optimized content is pretty simple. Do the content writers have a business website visible on the first page of Google for the search term you used? An example of this is by typing ‘Content Writing Services in Canada‘, outside of the list-type websites, did you find the service listed?

There is a chance they paid for professional web services to create the landing pages and rank well. Still, by investigating the company’s web pages, you will see if they discuss SEO content, write well-written copy, and sound like experts in their field.

Going one further, much like this blog post you’re reading today, does the company have a blog writing platform, and do they write professionally written content themselves?

How to get the most out of your content writing service

There’s no denying that a content writing service can be a valuable asset for any business. After all, who has the time to sit down and write compelling copy regularly? However, outsourcing your content writing needs isn’t enough – you must ensure you’re getting the most out of your service to see actual results.

Here are a few tips on how to get the most out of your content writing service:

Define your goals. What do you want to achieve with your content? Do you want to increase brand awareness, drive traffic to your website, or boost sales? By defining your goals upfront, you’ll be able to measure the success of your content down the line more effectively.

Be specific with your instructions. The more specific you are with your instructions, the easier it will be for your writer to deliver high-quality content that meets your expectations. So take the time to outline exactly what you’re looking for before sending off your project.

Provide feedback. Once you receive the first draft of your content, don’t be afraid to provide feedback so it can be refined and improved. After all, your goal is to end up with content you’re happy with – which means being involved in the process.

Nerds On Site provides high-quality, optimized content written by Canadian writers.

If you’re looking for high-quality, well-optimized content that will help your website rank higher in search engines, look no further than Nerds On Site. Our team of experienced Canadian writers can help you create engaging and informative content that will capture the attention of your audience and help boost your website’s SEO. Contact us today to learn more about our content writing services or get a free quote!